LITTLE CUCKOO – CXL INSTITUTE

www.cxl.com

Thank You CXL Institute

Why Digital Psychology – Because, I am passionate about study of psychology and digital marketing.  It’s an unbelievable single package program of combined Digital and Psychology from CXL.

Digital Psychology Introduction:

Intro:  Since the evolution of mankind; emotion of humans and it's study of psychology has been playing a great role in our lives.  We are familiar with a term psychology pertaining to understand human emotions, behaviors, relationship etc…  On the other hand, we always explore to ease our lifestyle through new innovations and technologies.  When computers have emerged in our lives, we started exploring more comfort level of living and modified our lifestyle.  It has been a tremendous contribution from the world of computer to the human society.  Though we have many contributions from the world of computer, digital platform has always been thrilling and exciting one.  In the most recent years, digital platform R&Ds have opened the doors of virtual living.  So, welcome to the world of digital living.  When entire human race is going to adapt digital living, it is necessary to understand the psychology of interaction between digital world and humans.  Understanding this fact well, CXL institute have made an early attempt to research and develop the field of digital psychology.  CXL welcomes you to the field of Digital Psychology.  “Understanding interaction between Humans and the Digital World.”  CXL introduced online program of digital psychology, which would help to understand human behaviors in the digital platform.

CXL offers various online programs, but one of its special programs is Digital Psychology.  Experts from the dedicated fields of digital world and psychology promised to provide us a clear understanding of human behaviors in the digital platform.

Introduction to Trainer:  Mr. Brian Cugelman has been working in the digital psychology somewhere around the year 1997, when he had his first job as a social change campaigner and he started building websites in those days. Since that time he had the job named webmaster.  He mentioned that if anyone had that job title ever in their career they know what that means, they are jack of all trades, they basically had to do everything right from the early days, and if they haven't met too many people whom they know are proud owners of the term webmaster.  What it means to be a webmaster from the early days?  It meant they did everything, programming, data base design, content development, content strategy, data mining, digital marketing, basically everything.  There's a point where Mr. Brian Cugelman started applying behavioral science to digital media and that's when he was working in the year 1997 as a behavior change specialist using online communication.  For Mr. Brian, it was more about social mobilization/social transformation. Soon after he started working for the United Nations running global social change campaigns, working everywhere from global level change.  He has been amazing trainer with lot more fun during the training. 

This course module has been designed in such a way, where one can start from the basic level of understanding of digital psychology.  When I saw the syllabus, it was something, which never existed before or heard before, so excitement continued to learn digital psychology from CXL institute. 

Overview of Syllabus for your review:

• Psychology And Media
• CXL Approach
• Outcomes
• Emotional motivators
• Behavioral media
• Digital product places
• Digital locators
• Digital facilitators
• Behavioral UI/UX design
• Designing process
• Psychology inspired design
• Final exam – Certificate

As you can see the syllabus, you will be excited to see the content which you have never heard before.   It is very interesting to learn behavior change techniques from Brian; when you apply these techniques in websites, it gives you more clarity of understanding about landing pages, psychology of placing the contents and placing appropriate visuals in the website much more….. It was amazing with Brian to learn how to build a site with more credibility applying the principles of digital psychology.  His chosen examples of different websites from the various industry verticals clearly exposed as how to identify trustworthy sites and credibility of the content exist in their websites.  Understanding a proper conversion design is key to the powerful and successful website.

Techniques developed by Brian have been unheard before in the physical books or in any form of digital platforms, which is really unique and amazing.  He explains clearly about how techniques can influence to learn the digital behavior.  His statement “persuasion by media requires a person to use any influence techniques in any media.”

How to educate a person on any websites or apps that brings more attention.

According to Brian, “media is not really all that important and one should not actually don't really get too obsessed with the digital tech because what happens is when someone get too tactical with its type of knowledge they can lock in on details that don't really translate from application to application and that's what happens when people have entirely tactical how-to knowledge.”

Understanding Brian thoughts would open more insight about digital psychology “It is old practice of what works in the specific media with the specific audience”. So he is a bit more generic looking at generic influence techniques and strategies and applying them to interactive media.” Influence technique is the key to understand the digital presence and behavior of humans. 

Approach towards visual and content placement would be simple when we start to implement the Brian Cugelman techniques and this would broaden our knowledge to set parameters based on our industry verticals. 

Approach:  Brian cugelman designed this course such a way anyone can understand from the basic level.  His techniques, approach and analysis method are very unique and easy to understand.

Outcomes:  How to analyze outcomes, from where you have to start your approach to analyze the outcomes. What are steps required to get into action to get preferred outcomes.  Human impacts of things matter in the behavior changes, it is like comprehending, desiring, deciding and acting.  Let we see what is conversion optimization.   Next blog coming up soon.

Blog By 

Arasu Then  

www.littlecuckoo.in